For many, virtual reality is already a fact. For others, there is still so much to do. Or will this never be popular? According to some forecasts, this market will move more than twelve million dollars next year. Will this really happen? Which is for sure is that virtual reality offers a nearly endless range of possibilities that brands do not want to miss (in this link and in this other you can check examples on how brands are already working on virtual reality).
Without knowing yet how much successful it will be, social networks and digital marketing worlds are already deepening their knowledge in this field. Shopping from our living rooms is something more than common; can you imagine being able to do it now nearly literally walking through the aisles of your favourite supermarket or favourite shop? If you want to go to a theme park, you won’t have to wait to feel how its main rides will be, you’ll just need a pair of virtual reality glasses to check them. Can you imagine being able to virtually come in the room of that dreamy hotel that you are planning to book for your next holidays? These and many more are cases on which marketing is going ahead of a world that can take the user-brand relationship to a whole new level.
Facebook takes the first step
And social media is not falling behind. Facebook has been the first in taking the first step forward when it comes to virtual reality investigation and they are already offering what might become the future social network on which we interact on several levels with avatars that we can introduce in augmented realities. Since Mark Zuckerberg, Facebook creator, bought the company that was developing Oculus (virtual reality glasses), the magnate and his team have been working on what might be the next great social network that we can already have access by buying those glasses. In the next video we can see the first presentation about what this social network will be.
Zuckerberg shows us a virtual world where our avatars interact in what has already been named as Facebook Spaces, meaning a virtual version of Facebook. In the video, avatars travel together to different places like to the seabed surrounded by sharks or the very Mark Z. office, where they play cards. Options are unlimited. Is this then the next great social network?
Virtual reality has, like we said, nearly endless penetration possibilities. It comes without saying what they are already meaning for videogames and entertainment fields. But experts also talk about new possibilities: on education, by, for example, creating crime scenes that can be looked into by forensic students; on real estate, allowing the customers to visit their future house anytime; options to travel from your couch at home or to visit museums or exhibitions, or guarantee impossible accesses to disabled people who wouldn’t be able to get in any other way.
Everything seems to be pointing out to a very hopeful future for virtual reality, but is not that clear. Costs are still very high and content production very expensive, and even though brands are doing their most in its developing, there are still a few years ahead for its total implantation. In this post from Puro Marketing the writer is still pessimistic about success of virtual reality; as an example, an insight: in a survey made in the United States, 53% of the people don’t show any interest in this field. We’ll see and we’ll keep up to date to see what’s coming.